Giant Food Introduces Integrated E-Commerce Experience


Giant Food has launched a new integrated e-commerce shopping experience for customers on giantfood.com and the Giant Food mobile app. The platform joins together the peapod.com and Giant Food websites to create a single shopping experience. 

“Consumer preferences are shifting, and at Giant, convenience and value are key. We are a brand with over 84 years of serving our customers locally in our community, and we are excited to extend that commitment with the launch of our one-stop integrated digital experience,” said Ira Kress, president of Giant Food, in a statement. “The new Giantfood.com brings customers the flexibility to shop how and when they like through the new seamless platform, with the same quality of products they expect in any of our stores. Beyond choosing where and how they want to place grocery orders, customers are able to browse rewards offerings that help them earn gas and grocery points, as well as save shopping lists, and view personalized product recommendations.”

Related: Giant Food Implements Social Distancing StrategiesGiant Food Stores Rebrands as The Giant Co.



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